Brand Management Internship at P&G

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Brand Management Internship at P&G

About the Internship

You will be offered an internship in a multi-functional Brand team - organized around the brands that we sell in Egypt (Ariel, Pampers, Gillette, OralB, Head&Shoulders, …) - consisting of managers with different functional expertise and background (Brand Management, but also Sales, Finance, Product Supply, Advertising and Media agencies)

Our brand management philosophy can be summed up in a simple concept: “Consumer is boss”, and we believe we have 3 moments to win with consumers’ preference:

  • when they browse for your product on the internet,
  • when they choose to buy our product in the store and
  • when they use it at home.

These are what we call the ‘3 moments of truth’. The first two moments is what we focus on when we market products.

Benefits and Offers

  • Responsibilities as of Day 1 – you will feel the ownership of your project from the beginning, and you will be given specific projects and responsibilities
  • Recognized state of the art marketing skills – you get to test your marketing knowledge and management abilities in real-life situations and obtain insights into the world of brand & business management
  • Continuous coaching & mentoring– you will work with passionate people and receive both formal training as well as day-to-day mentoring from your manager, likely a Brand Manager
  • Dynamic and respectful work environment – employees are at the core; we value every individual and encourage initiatives promoting agility and work/life balance
  • Paid Learning Experience: We treat you like a real full time employee, not only in terms of the responsibility you take on, but also by providing you with a competitive monthly stipend.

Duties and Responsibilities

  • You will Co-lead a new launch or evaluating the current strategies of a brand or product.
  • You will Lead monthly market & brand analysis, capture input of multi-functional team to recommend corrective actions for a specific category/initiative
  • You will Work on the design & execution of brand campaigns (media, digital, CRM, instore, PR). Lead campaigns briefs (regional campaign localization or local campaign build up) & follow up on execution
  • Co-leading the digital marketing on your brand (visibility, content, local partnerships, eCommerce etc).
  • Co-developing Market and Initiative Reviews. Organize internal events.

Just So You Know

  • The duration of the internship will be spread over the course of 12 to 16 weeks (January to April 2021) depending on the student's availability university schedule
  • This is a virtual winter internship program and while we expect at least 50% time to be spent working virtually, the interns can come to office if there is a need
  • As an intern, you'll receive an internship allowance

Internship Requirements

  • We are looking for Currently Enrolled 3 Rd And 4 Th Year Bachelor’s StudentsORCurrently Enrolled 1 St And 2 Nd Year Master’s Students Who
  • Studying towards a bachelor degree in Business or Engineering
  • Egyptian Nationals
  • Committed to spend min. 3 months during their internship
  • Passionate about marketing
  • Can manage a virtual internship with agile working hours along with their ongoing semester
  • Are born leaders, are hardworking and are passionate to make things happen
  • Know how to collaborate well across teams and business partners
  • Have a strong interest and passion for Brand Management
  • Like to bring creativity & innovation to the work
  • Have strong analytical and critical thinking skills
  • Can show evidence of achievements in academic and/or non-academic activities
  • Are proficient in English

Brand Management Internship at P&G
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